As a trend researcher and creative strategist, I’m always looking for new ways to shape the future. I believe you don’t have to be a rocket scientist to get ready for the future.
Trends, tendencies predicting shifts in society, are the foundation for strategies and concepts that help organisations become future proof. It’s simply about playing with what might be. We should embrace the insecurities of tomorrow: they help us become more resilient and creative.
To me, those who dare to experiment with future perspectives are the pioneers of business.